MHR MEA and The Storey Group Partner for Tree-Planting Initiative
In a joint effort to combat climate change and promote environmental stewardship, Millennium Hotels and Resorts MEA and The Storey Group, a renowned consulting firm for environmental sustainability and social impact, have partnered to plant 100,000 trees worldwide over the next five years. This ambitious project aims to restore 65 hectares of land and capture over 32,000 kilograms of carbon dioxide annually. Trees will be strategically planted in 16 countries based on optimal planting seasons. Using advanced technology from The Storey Group, Millennium Hotels and Resorts MEA can track the carbon impact of each tree, including species, farmer, and location details, engaging both employees and customers in the process.
Mr. Fahad Abdulrahim Kazim, CEO of Millennium Hotels & Resorts MEA & Lakhraim Group, stated: “We are delighted to work with The Storey Group to combat climate change globally. Through this partnership, we aim to make a meaningful contribution to global sustainability, leaving a positive legacy for future generations. At Millennium Hotels & Resorts MEA, we emphasize environmental stewardship, community engagement, and the long-term health of our local and global home, with several initiatives in line with these goals.”
Karen Storey, CEO of The Storey Group, added: “Our partnership with Millennium Hotels and Resorts MEA is a powerful testament to what we can achieve together. Planting 100,000 trees is just the beginning—we are planting seeds of hope and sustainability for future generations.”
Fahad Masood, COO of The Storey Group, emphasized, “We’re not just planting trees; we’re cultivating a legacy of sustainability that integrates cutting-edge ecological practices into our corporate strategy, creating a lasting impact beyond our immediate goals.”
During COP28 in December 2023, Millennium Hotels & Resorts Global announced its Green Path Brand Playbook, targeting a 27 percent reduction in scope 1, 2, and 3 greenhouse gas emissions by 2030.
