Success Stories from the 2024 Ramadan 'Month of Giving' Campaign

Millennium MEA proudly announces the successful conclusion of our Ramadan "Month of Giving" campaign for 2024. The campaign garnered exceptional results, demonstrating the effectiveness of strategic planning and execution.

One of the highlights of the campaign was the remarkable Return on Advertising Spend (ROAS) of 7.1:1 for Pay-Per-Click (PPC), resulting in a revenue generation of $33,000. This underscores the significance of creating compelling content alongside attractive offers to engage customers effectively.

There was a noteworthy 26% year-over-year increase in traffic, reflecting the success of the campaign in driving interest and engagement. The top-performing properties in terms of paid media revenue (non-organic) include Millennium Place Barsha Heights Hotel, Grand Millennium Muscat, and Millennium Makkah Al Naseem, whose contributions significantly bolstered the campaign's success.

In addition to its commercial success, Millennium MEA's Ramadan campaign was conducted in partnership with Al Jalila Foundation's Basma campaign in the UAE, which aims to bring smiles to the faces of children with debilitating and life-threatening illnesses by providing them with hope and a chance for a better life.

We extend our gratitude to all stakeholders for their support and commitment, reaffirming our dedication to excellence in hospitality and active involvement in community initiatives.