Marketing & Communications Report: Key Metrics & Insights
As we close out October, our marketing team is excited to share the key highlights and performance metrics from this month’s marketing efforts. With a focus on growth, engagement, and strategic success, our efforts have delivered measurable results, supporting the long-term goals of our brand.
• Digital Engagement: We’ve seen a 35% increase in engagement across our social media platforms. This significant growth underscores the successful alignment of our content strategy with audience expectations and brand objectives. Additionally, our brand.com revenue has reached $2,500,922.3 YTD, with a remarkable Return on Ad Spend (ROAS) of 5.2, emphasizing the effectiveness of our digital campaigns.
• Revenue Growth: Marketing-driven revenue has contributed to a 25% year-on-year increase. This growth highlights the impact of our targeted promotional strategies and the importance of data-driven decision-making in driving business results.
• Email Marketing Success: Our partnership with Revinate Marketing PRO continues to show strong results. Email campaigns generated YTD revenue of AED 1,336,131, reducing our reliance on third-party channels and significantly improving our cost-per-acquisition metrics. This success reflects the ongoing efforts of all hotels actively participating on the platform.
These results reflect our strategic focus on enhancing digital engagement, increasing direct revenue streams, and driving operational efficiency. We’re committed to building on these successes in the months ahead, with continued emphasis on innovation, personalized marketing strategies, and strengthening our brand presence.
