Celebrating Success: Hala Summer Campaign Delivers Impressive Results!

This summer, our Hala Summer Campaign brought an exceptional experience for guests and delivered impressive results across our properties. Running from June through mid-September, the campaign achieved a Return on Advertising Spend (ROAS) of 4.5:1, generating USD $179,152.78 in revenue and building on the success of previous years.

Key Campaign Highlights:

• Ultimate Summer Getaway: Guests enjoyed exclusive discounts on rooms and apartments, making every stay—from mid-week breaks to family vacations—a memorable escape.

• Family-Friendly Focus:This year, we introduced unique entertainment and enhanced perks tailored forfamilies, including a 50% discount on a second room for kids and personalized kids’ rooms, allowing each hotel to add its own creative touch.

• Religious Tourism Options: Guests could seamlessly combine stays across Jeddah, Makkah, and Madinah—ideal for beach relaxation followed by spiritual journeys to the holy cities.

• Sustainability Spotlight: New social media engagement concepts promoted our commitment to sustainability, adding a meaningful element to our guest interactions.

• Enhanced Destination Imagery: Tailored visuals highlighted the unique appeal of each destination, from the vibrant sights of Istanbul to the sacred charm of KSA’s holy cities.

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